IT Lab Event Reveals Insights into the Changing Digital World at Leading IT Strategy Event
Our annual IT Strategy Briefings (ITSB) showcased how organisations can utilise innovative technology and adapt to the rapidly changing digital world to drive success and business growth.
IT Lab was joined at ITSB 2016 by partners Dell, Egnyte, Microsoft, Mimecast, Okta and Zscaler. Presentations from four industry experts explored ITSB16’s key theme: ‘Driving Success in a Changing Digital World’. The events were held at the Concorde Conference Centre at Manchester Airport and then at The McLaren Technology Centre.
A Word from IT Lab CEO Peter Sweetbaum
“ITSB is a unique event and a valuable opportunity for UK business leaders to evaluate their IT strategies and discuss their challenges with industry experts. We’re not only demonstrating to businesses what innovative and disruptive technology is out there, but also how these can be applied with pragmatism to drive success.
“The continued strong support for ITSB demonstrates the increasing acknowledgement from business leaders that you don’t have to be a technologist to use technology to change your business, and that adapting to new technologies truly can drive significant success.”
Highlights From ITSB 2016
Scroll down for access to video presentations from the day or view the full photo gallery from ITSB North and ITSB South






ITSB16 keynote presentations
The Changing Digital World
Presented by Michael Bateman
Principal Consultant at IT Lab
ITSB North on 19th April 2016
Digital Transformation and the User
Presented by Mike Bracken
Chief Digital Officer for The Co-operative Group
ITSB North on 19th April 2016
Insights and Innovation
Presented by Lucie Glenday
Leading Insights and Innovation at IT Lab
ITSB South on 21st June 2016
Technology Industry Insights
Presented by Bryan Glick
Editor in Chief of Computer Weekly
ITSB South on 21st June 2016