We’re at a point where technology is evolving and adapting faster than ever. Many studies share compelling insights, including the World Economic Forum’s Technology Tipping Points and Societal Impact report.
Consequently, the role of technology in business is fundamentally changing. Where previously it was a frustrating necessity - slow to react and a constraint to strategic objectives - we’ve entered an era of technology as an enabler, facilitating organisations to adapt, innovate and grow.
The historical perceptions of IT as an overhead are also changing. There’s value in the technical maturity of an organisation. Today, some of the best-known brands and wealthiest entrepreneurs centre on, or are driven by, the latest technologies.
Analysing the threats to established businesses and organisations over the past decade, technology has - and continues to play - a massive role disrupting those who fail to keep pace. For examples, look to the retail sector: Blockbuster, Toys R Us, BHS, Maplin, Homebase and House of Fraser. Over the same period, their competitors enjoyed massive growth, predominantly down to their ability to use technology to adapt their business models and services.
The success of the competition isn’t just about online shopping - it includes ease of access to services, tailored experiences, intelligent marketing and brand building via social media. Less noticeably, but equally importantly, are the benefits of a modern, innovative working environment in attracting top talent.
Well, it means the value of your business, or the reputation of your organisation if you’re in the public sector, is heavily determined by:
Ocean Tomo, an intellectual property merchant bank, offers a revealing Study of Intangible Asset Market Value. It identified that, in the space of 20 years, shareholders stopped concentrating on tangible assets, which at one point accounted for 83% of an organisation’s market value.
Now shareholders take a strategic approach to valuation, which includes how organisations are embracing technology, their flexibility and agility. Consequently, 87% of market values are made up of non-tangible assets, such as intellectual property, customer satisfaction, brand awareness and perception.
It’s more than adopting consumption-based IT models; it demands cultural change. It’s about embracing the user and customer experience, reinventing how services are delivered, rethinking operational models and redefining strategy in the boardroom.
On your own, transforming your technology is a lot to take on. This is where IT Lab and our blueprint for transformation – an Adaptive Technology Model helps. It’s your set of keys to modernisation, integration, and seamless operations.
For more information, reach out to us through our contact page.